OUR APPROACH AND STRATEGY
Content needs marketing. The Africa Influencer Agency thinks from long term organizational goals to interaction, traffic, loyalty, authority, downloads, leads. With content as a fuel, we outline the route that gets your message in the right place and leads to the best results.
Throughout the customer journey and with owned, earned and paid media channels, we reach your target groups. Our consultants know everything about social media, email and influencer marketing, PR, and advertising. We choose the ideal mix to suit your purpose and budget.
In the communication profession, the AIDA principle has been a leading principle to present the stages of communication effect and for B2B communication, we distinguish three stages.
TRUST AND AUTHORITY
How to gauge the target audience’s awareness of the product / service or organisation?
How well known is the product for its advantages and USP’s. How can we improve the knowledge and understanding?
What is the authority and trust of the product/service and the organisation? How to create more trust and authority?
How to build the potential client’s preference? (Perception of quality, advantages, performance and other benefits)
How to persuade the potential client to select your product / service or show the first intent?
We all want action, especially in the digital environment but that contradicts with the way trust is built. “Buy me” is differently perceived than: “can I help you?”. In the era whereby an advertiser (or communicating organization) has many alternatives for paid advertising due to the presence and easy accessibility of owned and earned media, content marketing or has become increasingly popular.