PR CAMPAIGNS AND RECURRING PR
Within PR we have two flavors. Long-term building reputation with recurring PR or short-term to put some- thing on the map with campaign PR. The choice depends on your goals and available budget. What we are strong in? B2B content (We are not afraid of complex matters), digital channels and creativity. Because we are a full service agency, we never think of a standard solution.
For the long term PR approach, we will develop a mes- sage platform and a detailed content calendar based upon your B2B marketing strategy and the expansion pace throughout Africa.
For recurring PR, we would like to take the following out of your hands:
- Media monitoring (online)
- Extract content from the organization and package to news and content (video, text, visuals, whitepapers)
- Realisation of free publicity (proactive and reactive)
- Distribution of content via social media channels
Curious about examples of structural PR?
View the case of AfriQloud
- We develop a creative and strategic approach that fits your objective.
- We create content (including video, text, visuals, white papers, social posts).
- We create a distribution strategy (owned, earned, paid). • We determine KPI’s
- We run the campaign from A to Z for you.
- And of course we provide an overview of the results.