‘We want something with influencers! ‘ Ofcourse that is something we offer. But we always investigate first: what does the target group want? Then you only assess whether influencer marketing is meaningful to your brand and then that is what the influencer can do for your brand and/or message. Because someone with 10 followers might be more influential for your organization than a YouTuber with a million subscribers. Anyway, in every industry – both B2B and B2C – there are relevant influencers to be found. And especially in the B2B context, the influence of micro bloggers that have a very topic focused audience can be essential in the success of your B2B communication.
Storytelling is in our genes and much older than advertising. Influencer marketing is booming for that reason. Social media are growing accordingly, also in Africa. What makes us different is that we include mainstream media in our influencer strategy since they host very powerful and skilled story tellers. We support B2B brands in realizing their communication objectives with our influencing marketing services. With the rise of the community of micro influencers, influencer marketing has shown more impact and engagement. We use artificial intelligence for a balanced and efficient matching process with micro influencers.